Hopster to launch LGBT+ content for Preschool kids

Hopster, the BAFTA nominated preschool learning and entertainment service, has announced a partnership with education charity Diversity Role Models to create short-form animated films to help kids learn about different types of families, challenge stereotypes and encourage acceptance.

The agreement will see the children’s VOD platform collaborate with the UK-based charity that seeks to embed inclusion and empathy in the next generation and prevent homophobic, biphobic and transphobic bullying by delivering workshops in schools.

Scheduled to launch in June 2019 to celebrate LGBT+ Pride month, the films will include short form animations, songs and video books all aimed to promote inclusion amongst preschoolers.

Miki Chojnacka, Chief Creative and Content Officer at Hopster says: “Our mission at Hopster is to celebrate differences and challenge gender stereotypes, all in line with the UK Early Years Foundation Stage (EYFS) curriculum. We know that every child is unique and different and so are their families. Right now, a child growing up with same-sex parents would never see their family represented on screen. We wanted to change that, and we’re delighted that Diversity Role Models have partnered with us to make it happen.”

Adam McCann, Chief Executive Officer at Diversity Role Models says: “We are all different and no young person should feel they are less equal because of who they are or the family they have. We help young people learn how to embrace, accept and support difference.

The synergies between our organisations and Hopster’s commitment to positive and inclusive educational content make this a natural partnership. We’re excited for the opportunity to amplify the voices and stories of our LGBT+ role models to a community of young people who we cannot reach with our classroom based workshops.”