Hopster partners with STV, Scotland’s leading digital media brand

Hopster and Scotland’s home of news and entertainment STV have entered an exciting new partnership. The deal will make hundreds of educational and fun shows for pre-schoolers available through STV Player VoD service

The innovative deal will see Hopster’s quality content for pre-school children being made available on STV’s online streaming platform, STV Player – the UK’s fastest-growing public service broadcaster VoD (video on demand) service.

As a result, hundreds of episodes of family favourites like In the Night Garden will become freely accessible on a new dedicated Hopster-branded children’s area within STV Player.

Committed to providing kids’ entertainment that is not just fun but also educational, Hopster’s content is academically vetted to ensure quality learning opportunities are provided across a range of media, including premium children’s animations, nursery rhymes, music and video books.

Just like the original Hopster app – available from the App Store and Google Play – the line-up of content integrated within the new STV Player Hopster children’s area will be curated to tie into a unique ‘Discovery Learning Map’, teaching important early years’ skills such as sharing, turn-taking, numeracy, literacy and more.

The kids’ content which will be available on STV Player will include fun science shows such as Little Malabar and StoryBots, animations encouraging inclusivity such as Punky about a little girl with Down syndrome, and original productions only available on Hopster including STEM show Clever Brenda, and Grimms’ fairy tales spin-offs, Two Minute Tales.

The Hopster children’s area is available now on the STV Player at stv.tv and on a variety of platforms including iPhones and iPads, Android tablets and smartphones and selected smart TVs. Over 300 episodes of family favourites will be accessible over the coming months.

Nick Walters, CEO of Hopster said: “We couldn’t be more excited to be powering STV Player’s new children’s service. We started Hopster to help make screen time a win-win for kids and parents through fun educational programming without the ads. Through our new agreement with STV, we hope to reach thousands of families and help them keep their little ones entertained in a safe and ad-free environment.”

Simon Pitts, STV Chief Executive added: “We’re delighted to be partnering with Nick and his award-winning team at Hopster to bring a wide range of fun and educational pre-school programmes to STV Player. At a stroke this gives STV Player a compelling kids’ offer for the very first time.

“We have ambitious plans to turn STV Player into a world-class streaming service, delivering a personalised STV for everyone. The Hopster-STV partnership reinforces our reputation as Scotland’s number 1 streaming service for family viewing.”

Supporting the new partnership, STV will be offering marketing and sponsorship for Hopster’s award-winning app across its portfolio of brands and services.

The Hopster partnership is part of STV’s 3-year strategy for creative and digital growth, which will see the company invest £15m in new original content and its digital service STV Player to re-establish STV as an independent creative force in Scotland and beyond.

Hopster and STV are already planning the next phase of their partnership which will involve enabling STV Player users to subscribe to Hopster directly via STV’s website and bundling the Hopster app with STV’s new ad-free subscription version of STV Player.

About Hopster

Hopster is a beautifully designed app for the under-sixes, aiming to strike the perfect balance between learning and fun. For one low monthly subscription with no tie-ins, Hopster subscribers get access to one of the largest selections of kid’s TV shows in the UK with stimulating games, nursery rhymes, music and books.  Over a million parents worldwide have now used the award- winning, safe, and ad-free app to keep their kids entertained and stimulated. Since launching in 2013, Hopster has topped the App Store charts in over 36 countries and was named Best Streaming Video Platform for pre-schoolers by Kidscreen in 2018.

Hopster can be downloaded free from the App Store, Google Play, Amazon Appstore and can be found on selected smart TVs such as Apple TV, Amazon Fire TV, EE TV and Roku.

About STV

STV is Scotland’s leading digital media brand, providing consumers with quality content on air, online and on demand.  STV’s broadcast channel reaches 3.5 million viewers each month with first-class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain’s Got Talent, and the most comprehensive local news service in the UK.

STV Productions is one of the UK’s leading content businesses with ambitious plans for domestic and international growth. It has a record of success producing programmes across a range of genres for a variety of broadcasters. Highlights include ITV entertainment hit Catchphrase, ratings winner Antiques Road Trip for BBC One and documentaries Britain’s Polar Bear Cub for Channel 4, and Ross Kemp Behind Bars – Inside Barlinnie for ITV. In drama, four-part thriller The Victim is currently in production for BBC One, and a second BBC drama commission Elizabeth is Missing was recently announced.

STV’s digital business incorporates Scotland’s most popular commercial media website, stv.tv, and includes an enhanced digital news app serving consumers local, national and international news as well as features, sport and weather in one place.

STV Player – STV’s popular catch-up and live streaming service – allows users to watch their favourite STV programmes (such as Coronation Street, Emmerdale, Britain’s Got Talent and The Voice) live and on catch up free of charge for up to 30 days. They can catch up on news and current affairs with STV News at Six and Scotland Tonight, and watch archive favourites including dramas Taggart and Rebus and long-running soap Take The High Road. STV Player is now available on a variety of platforms including iPhones and iPads, Android tablets and smartphones, Samsung Smart TVs, YouView set-top boxes, , Amazon Fire TV, Amazon Fire tablets, Google Chromecast, Freeview Play devices, Roku, NOW TV and via player.stv.tv.