Hopster Launch Press Release

No ads, no unexpected in-app payments – only good stuff

13 March, 2014 – LONDON, UK – Parents concerned about the quality of kids TV, bamboozled by the choice of mobile apps, or frustrated with ads and unexpected in-app payments need worry no longer. Hopster, a new subscription based TV and learning app that combines your favourite preschool TV shows with fun learning games, is here to make screen time good for kids and guilt-free for parents.

Family viewing habits are changing. Kids total time spent watching a TV set is in decline. Complementing the traditional big screen is now a host of new devices and a range of new content. With over 60% of children aged 2-6 having access to an iPad and half of parents spending £10-14.99 a month on digital content, this new world has created new issues for parents. Research conducted for Hopster by specialist youth research agency Dubit, found that the expense of digital content, worries about in app payments and concerns over quality programming topped a list of parent’s concerns. As kids use of digital continues to grow, there’s increasing desire for high quality, safe, on-demand content that parents can trust.

Developed in accordance with the UK Early Years Foundation, multiple international learning curriculums and leading educationalists, Hopster is the first app to ever be granted a U rating by the BBFC (British Board of Film Classification), ensuring content is particularly suitable for preschoolers. Hopster has also been featured as one of the ‘Best New Apps’ in the UK App Store and consistently ranks among the Top 20 apps for kids aged 5 and under.

“At Hopster, we’re all about unleashing TV goodness,” said Nick Walters, Hopster Founder. “By offering only the most gorgeous, well-loved, and developmental shows and then using them to power a carefully developed early years curriculum, Hopster delivers a service parents and caregivers can feel good about giving to their kids. And we’re delighted to be working with the BBFC to give parents the extra re-assurance of a U rating, complimenting our existing promise of NO ADS EVER and no sneaky in app payments.”

“The U rating is well recognised by parents in the UK as marking content that’s particularly suitable for younger children”, added David Austin, Assistant Director at the BBFC. “Our primary role is protecting children from unsuitable content and ensuring parents can make informed choices about what their children watch. The TV shows and games on the Hopster app are all classified according to the BBFC Guidelines, which are based on regular and large-scale public consultation exercises. By only providing content that is classified U, the Hopster app gives parents confidence that their children are accessing age appropriate TV shows and games.”

How Hopster works
Hopster is available for iPad and designed exclusively for 2-6 year olds. You can download the app for free from the App Store and then unlock the full range of content for a monthly subscription fee of only £3.99 – which is easy to administer because it’s linked to your Apple account, and easy to cancel anytime.

Hopster’s library includes more than 1000 episodes of world-class programmes that are available on-demand and will capture the imagination of any toddler. New episodes are added weekly from shows such as Babar, Madeline, Paddington Bear and 64 Zoo Lane to Monster Math Squad, Louis, Ben & Holly’s Little Kingdom and Tractor Tom.

What’s more, the team behind Hopster have created a beautiful world that’s a pleasure for kids to swipe through and explore entirely on their own. And because there are no ads, and no sneaky in-app purchases, parents can rest assured they won’t be hit with a surprise bill or toy request from their toddler.

Hopster’s full range of programmes currently includes subscription video on demand episodes of kid’s favourites: Ben & Holly’s Little Kingdom, Humf, Tractor Tom, Babar, Babar and the Adventures of Badou, Little Bear, Max & Rub, Maggie & The Ferocious Beast, SuperWhy, Madeline, Paddington Bear, Monster Math Squad, 64 Zoo Lane, Pablo the Little Red Fox and Louie. More will be announced in the coming months.

Notes to Editors:
• Research for Hopster was conducted by youth research agency Dubit in January 2014 amongst 1000 parents of children aged between two and six years old across the UK.

About the BBFC
The BBFC is an independent, private, not-for-profit company which classifies films, video on all physical formats (DVD and Blu-ray Disc for example) and certain video games, advertisements and trailers. The BBFC operates transparent, well-understood and trusted co-regulatory and self-regulatory classification regimes, such as its digital video service, based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament. http://www.bbfc.co.uk